Skip to content



By Rick Chromey | November 14, 2019 |

Promo art for pre-launch party

The Pre-Launch Book Party for Dr. Rick Chromey, celebrating his new book officially coming out May 26, 2020, will be held on December 6, 2019 from 6 pm to 8:30 pm at Casa Mexico, 10332 W Fairview Ave # 104, Boise, ID 83704.

Rick will give a new TED-style talk, just for his new book, “GenTech: An American Story of Technology and Who We REALLY Are.” After the speech, Dr. Chromey will be holding a Q & A and a lively discussion about what his research has revealed and where we are headed with technology in the future. Great event for the whole family! There will be technology on display that your teenagers will wonder about, so don’t miss out on having them learn a thing or two!

A limited supply of pre-launch books will be available for purchase in print, just in time for the holidays. Dr. Chromey will also be signing them.

The official release will be May 26, 2020, by Morgan James Publishing. The book will be available at bookstores everywhere and online. Learn more on the book website:

Light appetizers will be hosted, and attendees can enjoy beverages and a full menu for dinner (not hosted).

Be sure to grab your seat… the event is free, but we have limited space, so jump onto Eventbrite and claim your seat.


Praise for GenTech – Dr. Leonard Sweet

By Rick Chromey | October 29, 2019 |

Why I Wrote GenTech (1.5 minute read)

By Rick Chromey | October 29, 2019 |

I’ve been writing books since I was five years old. My first book was about a rabbit. I even illustrated it with my own drawings…then sold it to my grandma for a quarter. She said it was pretty good!

In college, I wrote three self-published books that covered my rent and paid my groceries. It also gave me an opportunity to speak. These paper books only cost a buck to print but I re-sold them for as much as ten times that amount. I didn’t get rich, but that’s never been my goal. I wrote my first nationally published book at the tender age of 25. It was a best-seller in its field. In fact, it’s still selling thirty years later. To date, I’ve penned five published books and over a dozen digital works. I’m proud of each one.

But I’ve never penned a book like GenTech: An American Story of Technology, Change and Who We Really Are. It’s a book like none of the rest. It’s in a different field of study (history, sociology, generational analysis). It’s penned for a different market. And it’s a book I’ve waited a lifetime to write.

Some books are like that.

As I mention in the book’s credits, some books you write, and some books write you. GenTech is the latter. For decades I’ve written on generations, spoke about generations, interviewed people from different generations, studied generations and observed how generations, particularly my own, moved through history. After five and a half decades on the planet, I finally got the chance to share my ideas and insights. Someone finally believed in this work as much as I did (thank you, Morgan James Publishing).

It’s a book that emerges at just the right time.

GenTech will be released in May 2020 and that’s a significant year. It’s the first of a new decade. It’s a year that mirrors perfect “20-20” vision. I also believe it will prove a year of unbelievable new technologies that will begin to reimagine, once again, how we work, play, worship, interact and live. These “hairy” technologies—holograms, artificial intelligence, robotics—will further transform our lives and take us down a new road to a place we can only imagine, but our children and grandchildren will inherit comfortably.

Consequently, GenTech is a book about Americans, our story and our times (and the technologies that influenced us since 1900). It’s a work that challenges assumptions and corrects ideas about generations. If you’ve grown weary, as I have, of generational boxes like “boomers,” “Xers,” “Millennials” and “Gen Z,” then you’ll appreciate GenTech. We are not generations that can be crammed into a box and labeled. We are not alphabet soup. In reality, we are generations wired by unique technologies that guided us in youth (between the ages of 10-25).

We are generations of technology. We are GenTech.

And that’s why I wrote this book.

It’s a story that needed to be told.

The Space Generation

By Rick Chromey | August 6, 2019 |

THE SPACE GENERATION (b. 1950-1970): The race for “space” (between the U.S.S.R. and U.S.) occurred in the late 1950s and 1960s.

The Soviets put the first satellite, man and woman in space. They performed the first space walk. America, however, quickly caught up and eventually claimed the biggest prize: putting a man on the moon (July 20, 1969).

Those born between 1950 and 1970 are known as the Space Generation. They have two waves: Star Trek (1950-1960) and Star Wars (1960-1970). They’re coming of age years are framed by tragedy: Apollo 1 explosion (February 21, 1967) and The Challenger tragedy (January 28, 1986).